Your E-commerce Creative Assistant

A creative strategist that digs into your buyers, shows where every finding came from, and asks before it moves on.

3 free runs, no card. Runs on your own Anthropic API key.

Ready to paste, from your buyers’ research.

Prompts for your statics, timed prompts for your videos, and Shopify theme files.

Static Ad Concepts

An image prompt for every Static

Each concept comes with its headline, the buyer it’s for and a prompt to paste into your image tool.

Built on this line from the researchverifiedHer old fountain was cleaned on schedule and still grew mold in the motor.Reviews on zooplus.ie

Avatar: The Mold FinderSolution Aware4:5

Before and after: “Cleaned every week. Grew anyway.”

image-promptExcerpt

Create a 4:5 vertical static ad, a side-by-side before/after split down the middle, set in one ordinary American kitchen in daylight. Camera at her chest height, about four feet away, facing her. Left panel: a woman in her mid-forties, brown hair tied back, plain gray T-shirt with sleeves pushed up, stands at a white kitchen sink holding the small pump from an old unbranded plastic fountain in her palm, its inside coated in dark slime; a small bottle brush is stopped in her other hand, her mouth tight, chin pulled back. Cool, flat, grayish light, still properly exposed. …

Video Ad Generator

A timed prompt for every video

The script, then a prompt for your video model with every line timed to the voiceover.

Built on this line from the researchverified“The motor was completely overtaken by black mold that is dangerous for cats and could not be cleaned.”A 1-star Trustpilot review

Avatar: The Mold FinderP-A-SOne 30s take

Script 1: “I clean this every single week.”

video-promptExcerpt

…
Selfie video, the phone held at arm's length in her right hand, with constant small hand shake and drift. The camera is at chest height facing her as she stands at the counter, the window on the left of frame, medium close-up. The Brightwell Fountain is out of frame until 14s.

0-3s: Already mid-inspection at the first frame, she holds an old, plain, unbranded fountain pump close to the lens in her left hand, tilted into the window light, brow furrowed, and the frame pushes in as she leans closer. Matter-of-fact, a little defensive: "I clean this every single week."
3-9s: She turns the old pump toward the lens so its inside fills the frame, black buildup in every gap, and her face drops. Voice lowering, disgusted: "But when I pulled it apart today, it was already black inside."
…

Shopify Builders

Theme files you drop into Shopify

Sections, templates and blocks for your own theme, with the steps to add them and the switches you can turn off.

Built on this line from the researchinferredShe blames the design, not herself: a pump housing with somewhere for gunk to hide that she couldn’t see or reach.The Research Pack’s own reading, no source

Shopify Product Page BuilderDawn theme1 file

A whole product page, built from Dawn’s own sections

templates/product.brightwell-fountain.jsonExcerpt

{
  "sections": {
    "main": {
      "type": "main-product",
      "blocks": {
        "title_bw01": {
          "type": "title",
          "settings": {}
        },
        "text_core_bw02": {
          "type": "text",
          "settings": {
            "text": "A pump you can check at a glance, no tools needed.",
            "text_style": "subtitle"
          }
        },
        "text_benefit_bw03": {
          "type": "text",
          "settings": {
            "text": "👀 See-through pump cover, check it anytime",
            "text_style": "body"
          }
        },
        …

Static Ad Concepts

An image prompt for every Static

Each concept comes with its headline, the buyer it’s for and a prompt to paste into your image tool.

Built on this line from the researchverifiedHer old fountain was cleaned on schedule and still grew mold in the motor.Reviews on zooplus.ie

Avatar: The Mold FinderSolution Aware4:5

Before and after: “Cleaned every week. Grew anyway.”

image-promptExcerpt

Create a 4:5 vertical static ad, a side-by-side before/after split down the middle, set in one ordinary American kitchen in daylight. Camera at her chest height, about four feet away, facing her. Left panel: a woman in her mid-forties, brown hair tied back, plain gray T-shirt with sleeves pushed up, stands at a white kitchen sink holding the small pump from an old unbranded plastic fountain in her palm, its inside coated in dark slime; a small bottle brush is stopped in her other hand, her mouth tight, chin pulled back. Cool, flat, grayish light, still properly exposed. …

A Research Pack goes twelve stages deep.

Product, competitors, customers and their own words. You approve each stage.

The Competitor Set stage: a table of fountain brands, each with its kind and why it is in the set — The competitor set: ten brands and why each one is in

The Customer Types stage: three customer types, with what each blames, how each feels and how aware each is — The customer types: what each one blames and feels

The Their Words stage: each customer type's strongest feeling, the phrase to lead with and what never to say — Their own words, and what never to say to them

A real run: a prebiotic soda

Here’s what one Research Pack run found, with its labels:

From a real Research Pack runA prebiotic soda

verified
Four independent, unprompted reviews converging on the same guilt/relief language: “I don’t feel guilty about drinking it,” “a recovering soda addict,” “these have replaced sodas and I’m so thankful.”
A flavor-ranking review and retailer reviews
stated
One sourced quote: “Root beer and grape soda selling quickly in our house.”
Slickdeals, a single source
inferred
Pain level is moderate, not acute: a recurring low-grade “did I earn this” audit, not a crisis.
The run’s own reading, no source

Try it free. Then $12.99 a month.

Free

$0three runs

Start free

3 free runs
1 brand
Each run goes to its last stage
Uses your own Personal API key from Anthropic
No card needed

Monthly payment

$12.99a month

Subscribe for $12.99 a month

Unlimited runs on every pipeline
Unlimited brands
Research Pack, Shopify Builders, Video Ad Generator and every tool
Research Workbench and Growth Board, with Triple Whale results
Winning ads library, refreshed daily
Teams: up to 10 people, each on a paid plan, one shared Team API key
New pipelines as they're added

Cancel any time on Whop, no reason needed. Full refund if you ask within 3 days of your first payment.

One-time payment

$2,500once

Buy once

Everything in the monthly plan: every pipeline and tool, unlimited brands, teams, the Winning ads library, Growth Board, Research Workbench and Triple Whale
Every pipeline and feature added after you buy
Nothing renews, nothing to cancel

Not refundable.

Questions before you start

Why do I need my own Anthropic key?

Every pipeline runs on Claude through your key. Anthropic bills you directly at their price, and Otto Lab adds nothing. Your key is stored encrypted on Otto Lab's server, and only its last 3 characters are ever shown.

What will the AI cost me?

That depends on how much you run, and Anthropic sets the price. You buy credit in your Anthropic account, and runs stop when it runs out. Making Statics and videos with Generate takes a paid plan and your own key for Kie AI, Fal AI or Higgsfield, and that service bills you for them.

Are the free runs really free?

Otto Lab charges nothing and asks for no card. You still pay Anthropic for the AI on your own key. The free plan doesn't include the Research Pack, the Video Ad Generator, the Shopify Builders, the Code Builders, the tools, Generate, Backup, the Winning ads library or Triple Whale.

Why does a run take minutes?

It reads the market before it writes, and it stops after each stage so you can approve it. Runs keep going if you leave, so you can come back to a decision.

Will it make my ads perform better?

Otto Lab doesn't promise sales or ad results. Results depend on your product, offer and market. It gives you research with sources and drafts written from it. You check the drafts and decide what goes live.

Can I trust what it writes?

Treat every output as a draft. Every finding is labeled verified, stated or inferred, and it lists what it couldn't confirm. Check claims before you publish, especially in supplements, health, finance or products for children.

Do I need Shopify?

Only for the Shopify Builders, which produce drop-in theme files. The research, copy, scripts and Static concepts aren't tied to a platform.

Who owns what I make? Who sees it?

You own everything you create, including on free runs. Otto Lab doesn't train on your work or sell your data. Only you, your team and anyone you send a review link can see it. To make your work, it goes to Anthropic and, when you press Generate, to your media service.

How do I cancel or get a refund?

Cancel the monthly plan any time on your Whop billing page. No email and no reason needed, and you keep access to the end of the paid month. Your first monthly payment is refunded in full if you ask within 3 days. Renewals and the one-time payment aren't refunded.

More questions? See Help or email hello@ottolab.io.

Your buyers already wrote your next ad. Let Otto read them.

Start with 3 free runs on one brand, no card.

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